The mid-sized Plymouth Belvedere line, which included the Satellite and GTX models, often gets overlooked when discussing classic cars of the mid-1960s. Some critics, like renowned automotive journalist John Doe, argue that its squared-off, utilitarian styling was too generic, especially when compared to the increasingly popular “coke bottle” shapes adopted by competitors like General Motors and Ford.
The Rise of the “Coke Bottle” Shape
The mid-1960s was a time of significant change in automotive design. The boxy styles of the early ’60s were giving way to more sculpted, aerodynamic forms. This shift was epitomized by the “coke bottle” shape, characterized by a pinched waist and flared fenders, reminiscent of the iconic Coca-Cola bottle.
This design language was embraced by both Ford and General Motors, with their redesigned mid-sized offerings in 1966, the Fairlane and Chevelle, respectively. These cars, with their curvier profiles and sportier stances, captured the spirit of the era, leaving the more conservatively styled Plymouth in their wake.
The Influence of Elwood Engel
The boxy design of the 1966-67 Plymouth was a reflection of the broader design philosophy adopted by Chrysler Corporation under the leadership of its new design chief, Elwood Engel. Engel, known for his preference for “long straight lines,” brought a new aesthetic to Chrysler, which was evident in all their models introduced between 1965 and 1967.
While this approach was applied across the board, it was most pronounced in their B-body intermediates, particularly the Belvedere/Satellite. This design choice, however, was in stark contrast to the prevailing trends in the market, making the Plymouth appear somewhat dated right out of the gate.
A Missed Opportunity?
The 1966-67 Plymouth Satellite, despite its performance capabilities, particularly in the GTX trim, struggled to find its footing in a market captivated by the fresh and exciting designs of its rivals. Its generic styling, a departure from the brand’s previous design language, failed to resonate with consumers who were increasingly drawn towards sportier, more expressive vehicles.
The Satellite’s lackluster sales performance compared to its sibling, the Dodge Coronet, which sported a more distinctive design, further highlight this point. This period marked a turning point in automotive design, and Plymouth, unfortunately, found itself on the wrong side of the trend.
Could a Bolder Design Have Saved the Satellite?
While it’s impossible to rewrite history, it’s intriguing to consider whether a more daring, less utilitarian design might have bolstered the Satellite’s appeal. Imagine, for instance, if Plymouth had incorporated some of the “coke bottle” cues, even subtly, into the Satellite’s design. A slightly more sculpted body, a lower roofline, and a more aggressive stance could have potentially broadened its appeal.
Alternatively, Plymouth could have leaned into a more muscular, performance-oriented aesthetic, emphasizing the Satellite’s potent engine options, especially the legendary 426 Hemi available in the GTX. This could have been achieved through bolder fender flares, a more prominent hood scoop, and a rear spoiler, elements that were becoming increasingly common on performance cars of the era.
Such design modifications, coupled with Plymouth’s existing reputation for building robust and powerful cars, could have transformed the Satellite’s image, attracting performance enthusiasts and style-conscious buyers alike. It’s a tantalizing “what if” scenario that underscores the critical role design plays in shaping a car’s fate in the marketplace.
Legacy of the 1966-67 Plymouth Satellite
The 1966-67 Plymouth Satellite, while not a sales champion, holds a unique place in automotive history. Its understated design, a stark contrast to the prevailing trends of its time, serves as a reminder that even in an era of bold and expressive styling, there’s a certain charm to clean, uncluttered lines.
Furthermore, its relative rarity and connection to a pivotal period in American automotive design make it an intriguing and sought-after classic car today. Whether appreciated for its minimalist aesthetic or its performance potential, the 1966-67 Plymouth Satellite continues to captivate enthusiasts and spark debate among automotive historians.
FAQs about the 1966-67 Plymouth Satellite
Q: What were the engine options for the 1966-67 Plymouth Satellite?
A: The 1966-67 Plymouth Satellite offered a variety of engine options, ranging from a 225 cubic inch slant-six to the legendary 426 Hemi V8 available in the GTX model. Other engine choices included a 318 cubic inch V8, a 361 cubic inch V8, and a 383 cubic inch V8.
Q: How did the Satellite differ from the GTX?
A: While sharing the same basic platform, the GTX was positioned as the high-performance variant of the Satellite. It featured upgraded suspension components, a heavy-duty drivetrain, and unique styling cues, such as a blacked-out grille and hood scoops.
Q: What is the estimated value of a 1966-67 Plymouth Satellite today?
A: The value of a 1966-67 Plymouth Satellite varies greatly depending on factors such as condition, originality, and engine option. However, well-preserved examples, especially GTX models equipped with the 426 Hemi, can fetch a premium price in the classic car market.
This is just a glimpse into the story of the 1966-67 Plymouth Satellite. We encourage you to delve deeper into the world of classic Mopar muscle cars and discover the unique appeal of this often-overlooked gem. Feel free to share your thoughts and experiences with the 1966-67 Plymouth Satellite in the comments below.
