Category Archives: Fanzone

The internet is saturated with “gearhead” websites, overflowing with technical details about engines, horsepower, and the like. While these sites cater to a specific audience, Indie Auto takes a different route. This website dives into the fascinating world of automotive history through a unique lens, focusing on business strategies, marketing, design, and even daring to […]

The recent passing of advertising trailblazer Mary Wells Lawrence has sparked curiosity about her agency, Wells Rich and Greene, and its intriguing partnership with American Motors (AMC). This article delves into the history of this collaboration, exploring the reasons behind their eventual split and its impact on AMC’s marketing strategies. The Unlikely Alliance: A Match […]

The November 1964 issue of Motor Trend magazine offered a glimpse into the future of the American automotive landscape, with predictions that ranged from the prescient to the puzzling. While some forecasts accurately anticipated industry trends, others veered dramatically off course. Pontiac’s Missed Opportunity in the Pony Car Market One of Motor Trend’s more intriguing […]

The Mercedes-Benz W123, introduced in 1976, is a car that immediately springs to mind when thinking of the brand. This iconic vehicle, Mercedes-Benz’s entry-level offering until the smaller W201 arrived in 1982, embodied a design philosophy where practicality and elegance intersected seamlessly. The W123, particularly the four-door sedan and wagon models, was conceived as a […]

The mid-1960s marked a pivotal era for American automotive design, and General Motors, with its formidable lineup of full-size cars, stood at the forefront of this stylistic revolution. Among these iconic vehicles, the 1965-68 Pontiac models hold a special place in automotive history, embodying a unique blend of power, luxury, and distinctive design. Pontiac’s Design […]

A recent comment on an Indie Auto article about a 1964 Ford Thunderbird convertible has sparked a debate about the relevance of modern car reviews to classic automobiles. The reader, identified as “G,” expressed fatigue with contemporary automotive “authorities” critiquing classic cars like the Thunderbird, suggesting they should confine their opinions to modern “SUVs, which […]

The automotive world is abuzz with the latest electric SUV offerings, and Genesis, Hyundai’s luxury marque, is making a statement with its GV60 model. Sharing a platform with the Hyundai Ioniq 5 and Kia EV6, the GV60 seeks to carve its niche in the entry-level luxury EV segment. This review dives into the GV60’s exterior […]

The automotive world often feels like a refuge from the heated political debates that dominate our daily lives. However, as much as we might try to steer clear of politics, it inevitably bleeds into our discussions, especially when it comes to topics like transportation policy and the future of the auto industry. Recently, a comment […]

A leisurely drive through the picturesque Oregon countryside recently sparked a vivid memory of a vintage Volkswagen Cabrio commercial. This evocative advertisement masterfully captured the essence of driving as a sensory experience, extending far beyond the raw power of the engine. It wasn’t about the thrill of acceleration, but the subtle nuances of the world […]

The year 1961 marked a pivotal moment in automotive history, witnessing a shift in design philosophies and the emergence of new trends. Join us as we delve into the December 1960 issue of Motor Trend magazine, where a panel of former car designers offered their candid assessments of the 1961 automotive lineup, providing a fascinating […]